Marketing Plan

Extending the product life cycle A Kelloggs case rent Page 1: Introduction Businesses need to set themselves give aims and objectives if they ar going to succeed. The Kellogg follow is the worlds leading producer of breakfast cereals and convenience foods, such(prenominal) as cereal bars, and aims to maintain that position.  In 2006, Kelloggs had total worldwide sales of al some $11 zillion (£5.5 billion).  In 2007, it was Britains biggest selling market place place brand, with sales of more than £550 million.  Product lines include ready-to-eat cereals (i.e. not calorifacient cereals resembling porridge) and nutritious snacks, such as cereal bars. Kelloggs brands are household names any(prenominal) the world and include  sift Krispies, Special K and Nutri-Grain, whilst some of its brand characters, analogous Snap, crackle china and Pop, are amongst the most well-known in the world. Kelloggs has achieved this position, not lone(prenominal) by gist of owing(p) brands and great brand value, but through a slopped commitment to corporate social responsibility. This means that all of Kelloggs craft aims are set within a particular linguistic context or set of ideals. Central to this is Kelloggs passion for the business, the brands and the food, exhibit through the promotion of healthy living.

------------------------------------------------- The market The party divides its market into six key segments. Kelloggs Corn Flakes has been on breakfast tables for all over 100 years and represents the Tasty Start cereals that people eat to first their day. early( a) segments include Simply Wholesome product! s that are earnest enough for you, such as Kashi Muesli, Shape Management products, such as Special K and Inner Health lines, such as All-Bran. Children will be most familiar with the Kid Preferred brands, such asFrosties, whilst Mum Approved brands like Raisin Wheats are recognised by parents as being good for their children. Each brand has to hold its own in a competitive market. Brand managers monitor the success of brands in price of...If you want to get a full essay, order it on our website: BestEssayCheap.com

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