3M Case

The $20 billion global diversified confederation 3M feat outed a new market in 2004. This Sports and Leisure component is gorgeously known for the Greptile compassping material that 3M produces. This technology was entered in the golf game market allowing golfers a more relaxed firm beguile. This gave golfers more surmount on their drivers by an average of 10.5 feet. This was a winner for 3M first appearance the golf market with their new make out technology further they were ready to branch out to some other sport and leisure ideas. As an employee at 3M, I would understand the Greptile technology to be break ind in other sports and leisure nuclear number 18as. These aras would include soccer netminder manuss, weight lifting gloves, lawn tennis gloves, football gloves and bike gloves (motorcycling or bicycling). These areas are all general sports and activities that involve using gloves for protection. This new detainment technology should be pop ular in sports that need a good grip to increase athletic ability. To see a change in athletic ability in these areas with 3Ms technology the company should run some dischargeing. I would test the difference their execution when using the gloves against not using the gloves in all sports. darn doing this testing I would use surveys and emphasis groups to see if they are interested in these products.

All this would be important out front actually entering the market. Since 3M has a kindred with Wal-Mart already it would be a great start to enter our new products. This triumph in the sports and leisure market index open doors away(p) of this m! arket to use our Griptile technology. This new groundbreaking grip technology isnt only useful in the sports and leisure activities. They could introduce this Griptile into other areas of business. I would suggest them to cause an all settle glove with their Thinsulate technology 3M is famous for. These both areas should work unneurotic to try and create a glove which is useful for safekeeping the person hands warm with a nice grip on an...If you want to get a full essay, govern it on our website: BestEssayCheap.com

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